On behalf of our client, a leading affiliate marketing company specializing in the online casino industry, we are looking for a pro-active and experienced Head of PPC to lead our dynamic team of PPC Specialists.
The ideal candidate will have a strong background in Google Ads and PPC campaign management and experience in mentoring, leading and hiring a PPC team.
Responsibilities:
· Supervise the PPC team in their daily roles and ensure that they are productive and follow internal processes correctly.
· Hold weekly individual meetings with the PPC team to discuss performance or any issues that they are facing.
· Resolve client and team issues. Understand how to effectively deescalate issues and involve the HR and senior management as needed.
· Contribute to a healthy culture that continues to attract and retain a diverse group of high-performing team members.
· Monitor and mentor the PPC team to ensure successful PPC Campaigns.
· Make sure that A/B Testing is conducted appropriately by the team to continuously improve performance.
· Monitor and analyze the team’s campaign performance to make data-driven decisions and adjustments. Provide regular reports on KPIs and campaign metrics to the senior management.
· Implement effective bid management strategies to optimize ad spend and achieve desired ROI.
· Allocate the agreed budget effectively, minimize unnecessary spending and track and stop campaigns that are not profitable.
· Analyze competitor PPC strategies and industry trends to identify opportunities and stay ahead of the competition.
· Work closely with the monetization team and sales team to align PPC strategies with overall marketing goals.
· Keep up to date with the latest trends and best practices in SEM and PPC advertising.
Requirements:
· Minimum of 3-4 years of experience managing PPC campaigns on Google Ads.
· Experience with leading, mentoring and hiring PPC teams.
· Proficient in Google Ads, including search, display, and video advertising.
· Understanding of techniques to improve paid campaigns and drive ROI.
· Strong analytical skills with experience using analytics tools.
· Excellent understanding of PPC strategies and bid management techniques.
· Ability to write persuasive ad copy and create effective ad creatives.
· Strong project management and organizational skills.
· High levels of integrity, autonomy, and self-motivation.
· Outstanding ability to think creatively and identify and resolve problems.
· Excellent communication and collaboration abilities.
· A strong desire to keep learning
Extra Qualifications:
· Bachelor’s degree in marketing, Business, or a related field.
· Google Ads Certification.
· Experience with other PPC platforms (e.g., Bing Ads) and tools (e.g., SEMrush).
· Familiarity with the online casino industry.
A good remuneration package is provided for the position. Salary plus bonuses.
If you are interested in the position, send your CV to riccardo@lavoro.com.cy
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